90 Rochelle Avenue

Updated 09.09.22

Updated Notice of Refusal and Latest Design Proposal

An updated Notice of Refusal has been posted. The application now proposes the erection of a 59.5-foot high multi-family household living building with 50 dwelling units, 50 accessory interior and exterior surface parking spaces, and 30 accessory bicycle parking spaces. The required variances are listed in the updated Notice of Refusal, as determined by the City. The existing doggie daycare located on the same lot will remain.

Scroll below to Past Events to see a video of the developer’s presentation of their latest design.

Updated Notice of Refusal (as of 07.06.22) ››

Latest Design Proposal (06.07.22) ››

Rendering of current design proposal courtesy the developer.

Next Up

Zoning Board of Adjustments (ZBA) Hearing

Tuesday, October 18, 2022 | 9:30AM

The ZBA Hearing is now scheduled for Tuesday, October 18, 2022 at 9:30am via Zoom. The hearing was originally scheduled for November 2, 2021. The scheduled November hearing was continued (delayed) to June 21, 2022. At the request of both the developer and WICA, the June hearing was also continued. Updates to the ZBA hearing are posted to the ZBA Appeals Calendar.

The Zoning Board of Adjustments (ZBA) will make a decision at this hearing on whether or not to grant the variances for the proposed development of 90 Rochelle Ave. The results of the votes held on July 6, 2022 and October 5, 2021 and WICA’s position on the proposal will be sent to the ZBA and read at the hearing. Residents, business owners, near neighbors, and community stakeholders may comment at the hearing.

Zoom Link Forthcoming


Past Events

Second Civic Design Review (CDR) Committee Meeting

Tuesday, September 6, 2022 | 1:00PM

The CDR Committee has decided to conduct an optional review of the revised 90 Rochelle design proposal, that includes 50 dwelling units and 50 parking spaces, at their public Zoom meeting on Tuesday, September 6, 2022 at 1pm. WICA will have an RCO representative seat at the meeting.

Click to View Video Recording of Second CDR Committee Meeting (90 Rochelle starts at 2:45:10) >>

Click Here To View CDR Meeting Agenda >>
90 Rochelle is number 6 on the agenda. See page 4 for detailed instructions for joining the live Zoom meeting as a member of the public.

Click Here To View CDR Application Materials ››

Zoom Link >>


Community Meeting Voting Results 07.06.2022

Neighbors attended a community meeting via Zoom hosted by WICA on Wednesday, July 6 at 7pm to review the updated design for the proposed project at 90 Rochelle Ave. After sharing feedback with the developers, the community took a vote on the latest design.

Voting Results

Do you support the erection of a 59.5-foot high multi-family household living building with 50 dwelling units, 50 accessory interior and surface parking spaces, and 30 accessory bicycle parking spaces, which would require the zoning variances listed below, as determined by the City?

Near Neighbors
(250 feet + Same Block)
All Meeting Attendees
(including Near Neighbors)
Support04
Oppose38235
Abstain00
Total38239

WICA will share the results of this vote at the Zoning Board of Adjustment (ZBA) hearing, which has been scheduled for Tuesday, October 18, 2022 at 9:30am.


Community Meeting to Review Updated Design

Wednesday, July 6, 2022 | 7PM
via Zoom

Thank you to everyone who attended our community meeting to review the updated design for 90 Rochelle Ave. Missed the meeting Wednesday? You can watch a recording of the developer’s presentation and public comments below. 

A vote is being held to gauge the community’s opinion on the new design. You may cast your vote via our Google Form Poll until Wednesday, July 13th at 9PM. Please note that voting has closed.

Click to View Video Recording of 90 Rochelle Ave WICA Community Zoning Meeting – Revised Design >>


Rally to Oppose Development on 90 Rochelle Ave

Saturday June 11, 2022 | 10AM-11AM
Meet on the sidewalk of 90 Rochelle Ave

THANK YOU

A huge THANKS to our community for joining us at the rally to oppose the development proposed for 90 Rochelle Ave. Your participation will speak volumes at the ZBA hearing.

We invite the community to join us for a rally to oppose the development proposed for 90 Rochelle Ave. Let the Zoning Board of Adjustment (ZBA) hear our voices!

After months of open communication, and feedback from the community, the design proposal at 90 Rochelle Ave remains problematic. We’ve made it clear why we oppose this:

• Grossly out of scale with its surroundings
• Threatens the sustainability of the Wissahickon Valley Park
• Concerns for wildlife impact 
• Impact on flooding, including the overdevelopment of steep slopes without green stormwater controls
• 4-foot sidewalks – too narrow for pedestrian use and less than ADA recommended width of 5 feet
• No bike lane or bike access beyond bare minimum required bike racks
• A narrow, shared driveway with a blind corner
• No affordable units within the building
• Wissahickon Neighborhood Conservation Overlay (NCO) is not being followed

Nearly 500 neighbors voted and 99% opposed the proposed design at 90 Rochelle Ave, and these voices should be heard.


Voting Results | RCO Zoning Meeting held October 5, 2021

Neighbors attended a public RCO Zoom Meeting hosted by WICA on Tuesday, October 5, 2021 regarding zoning issues for the proposed project at 90 Rochelle Ave. (Video of meeting can be viewed below.)

Voting Results

Do you support the erection of a 65-foot high multi-family household living building with 90 dwelling units, 20 accessory surface parking spaces, and 30 accessory bicycle parking spaces, all of which would require the variances listed below, as determined by the City?

Near Neighbors
(250 feet + Same Block)
All Meeting Attendees
(including Near Neighbors)
Support02
Oppose47491
Abstain03
Total47496

Would you support the proposal if it is changed to a total of 80 units and with 46 parking spaces?

Near Neighbors
(250 feet + Same Block)
All Meeting Attendees
(including Near Neighbors)
Support07
Oppose47482
Abstain07
Total47496

WICA Registered Community Organization (RCO) Zoning Meeting

Tuesday, October 5, 2021 | 7PM
via Zoom

Thanks for voting!

Thank you for attending the RCO Zoning Meeting on Tuesday, October 5th and voting. WICA is now reviewing and validating the votes. We will provide an update on our website and via email by Wednesday, October 13th, sharing the results. If you did not receive an email from our Corresponding Secretary, Caitlin Martin, then your vote has been processed.

The RCO Zoning meeting is open to any member of the public. A vote will be held during this meeting open only to adults (ages 18+) that reside within WICA’s boundaries (no membership required). WICA’s boundaries are from Ridge Avenue to Hermit Street to Henry Avenue to the border of the Wissahickon Valley Park. You must log in to the meeting between 7:30PM-9PM to cast your vote via our Google Form Poll. More than one adult can use the same computer, but each participant must fill out the form separately. WICA will make a recording of this meeting available on our website.

Participants will vote on whether they support or oppose the proposed development.

Proposed variances include:
• Use as a multi-family household in an RSA-3 residential zoning district.
• Multiple principal uses, meaning the existing building will continue to be used as doggie daycare/business an additional building is being proposed
• Number of accessory parking spots (90 is required; 20 is proposed)
• Maximum height (38 ft is allowed; 65 ft is proposed)
• Multiple buildings on the same lot, meaning the existing building will remain and an additional building is proposed
• Site clearing and/or earth moving where the slope of land is 25% or greater (currently prohibited in this zoning district)

Read more about zoning and WICA’s role here ››

Click to View Video Recording of 90 Rochelle Ave WICA Community Zoning Meeting >>


Civic Design Review (CDR) Hearing
Tuesday, October 5, 2021 | 1:00PM

The Philadelphia City Planning Commission (PCPC) will convene the CDR committee. In a public forum, the committee will evaluate the project. it is the role of the committee to consider how well the project’s design relates to the public realm.

Residents, business owners, and other community stakeholders may comment at the forum. The CDR committee then recommends improvements to the project that positively impact the public realm. Recommendations are advisory, and the development team may choose whether or not to implement them. WICA will be in attendance of this meeting to provide feedback from the September 7th meeting (see video below).

Click to View Video Recording of First CDR Committee Meeting (90 Rochelle starts at 3:26:11) >>


90 Rochelle Ave CDR Meeting
Tuesday, September 7, 2021 | 7PM

WICA hosted a Civic Design Review (CDR) public meeting. It was open to any member of the public. Attendees were given the opportunity to provide feedback on the proposed design for 90 Rochelle Ave. No official vote was taken but a letter with feedback received at the meeting will be sent from WICA to the CDR Committee for consideration.

Click to View Video Recording of 90 Rochelle Ave WICA Community CDR Meeting >>


Original Notice of Refusal (06.22.21)

The 90 Rochelle Ave application proposes the erection of a 65-foot high multi-family household living building with 90 dwelling units, 20 accessory surface parking spaces, and 30 accessory bicycle parking spaces, all of which would require the variances listed in the Notice of Refusal below, as determined by the City. The existing doggie daycare located on the same lot will remain.